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Nippon TV Announces Top-level Promotions Including New President and Head of Global Business Development

TOKYO, JAPAN – June 29, 2021– Nippon TV, Japan’s leading multiplatform entertainment powerhouse, announced today that Yoshikuni Sugiyama, currently Representative Director and Operating Officer of Nippon TV, has been appointed to President and Senior Executive Operating officer of Nippon TV. He replaces Yoshinobu Kosugi who will be taking the new position of Vice Chairman and Senior Executive Operating Officer of Nippon TV. President Sugiyama will report to Vice Chairman and Senior Executive Operating Officer Yoshinobu Kosugi and Chairman and CEO Yoshio Okubo.

Having had the significant growth in its international business, Keiichi Sawa, currently Operating Officer responsible for Nippon TV‘s Global Business Development, which includes International Business Development (IBD), has been promoted to Board Director and Operating Officer for that division.

Board Director Sawa will be responsible for Business Development and Real Estate. He will report to President Sugiyama. All the positions became effective June 29.

Nippon TV‘s global hit scripted format Mother was recently ranked #1 in the “Top 10 Traveling Asian Scripted Formats”, and Nippon TV also ranked for the first time in the “Top Exporter of Asian Unscripted Formats 2020-2021”, achieving the third position. The successful global sales of Mute it!, Sokkuri Sweets, BLOCK OUT, Pharaoh!, Old Enough! and other unscripted formats led to this position. The data was provided by K7 Media in May 2021.

Nippon TV is Japan’s leading multiplatform entertainment powerhouse and ratings champion broadcaster as well as owner of streaming giant Hulu in Japan. One of the biggest successes for the nation’s finest producer of all genres of programming is the Emmy Award-winning Dragons’ Den/Shark Tank, a globally successful business show format that has more than 40 versions in 186 territories across all continents of the world. Following closely are the successes of scripted formats Mother and Woman -My Life for My Children-, whose Turkish versions have become mega-hits that have gone on to air in almost 50 territories around the world, a first for a format from Japan. Mother has also been licensed to South Korea, Ukraine, France, Thailand, China, Indonesia and Spain, making it one of the most exported formats out of Asia. The Chinese remake of Mother won the Best Drama and Best Actress of the 2020 Best Internet Content Ranking at the 2020 Shanghai International Film & TV Festival Shanghai Internet Summit. The company is also achieving great success with gameshow formats BLOCK OUT, an action-packed game show format that has been sold to Thailand, Indonesia, Vietnam, Spain and Holland, as well as the award-winning show Mute it!, and Sokkuri Sweets, both sold to WBITVP and produced in the Netherlands. Over 90% of its content IP is fully owned by Nippon TV, in addition to well-established businesses that span VOD/live-streaming engineering, animation/film production, fitness clubs, eSports, and android creation/digital mixed reality technology. Nippon TV is leveraging its coveted platform to revolutionize digital media in an ever-changing industry to solidify its presence and brand as a global media leader.

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