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Persona 25th FES at Tokorozawa Sakura Town May 28 – July 10

Limited exclusive merchandise, collaboration food menu and photo opportunities with the characters!

The Persona 25th Festival will be held at Tokorozawa Sakura Town between May 28 to July 10 to celebrate the series 25th anniversary. In 2021 the series broke through 15 million sales worldwide, adding another good reason for celebration.

The festival will include


・Exclusive merchandise

・Collaboration hotel room

・and much more

The festival will allow fans to deeply immerse
themselves into the world of Persona.

■Festival details

Event name: Persona 25th Festival

Period: May 28 (sat) – Jul 10 (sun), 2022

Location: Tokorozawa Sakura Town

Access: About 10 mins walk from JR

Higashi-Tokorozawa Station

Google Maps:

Official site (jp):


(search #P25fes)

Advance tickets:

■Large-scale exhibition

The large scale exhibition looks back at the
series’ 25 year history, where you’ll be able to
visit locations from the series recreated for the
exhibition. 1/1 scale figures of Thanatos,
Izanagi and Arsene will be in attendance to
greet you inside. Merchandise with original
artwork designs will also be on show for

Venue: Kadokawa Culture Museum 3F: EJ Anime Museum

Dates: May 28 – Jul 10, 2022

Hours: 10:00 – 18:00 (last entry 17:30)

■Persona 25th Festival merchandise

Buy Persona merchandise with original character-art designs, featuring the crew in bookshop attendant attire.


Dates: May 28 (sat) – Jul 10 (sun), 2022

Time: 10:00 – 20:00

■Persona collaboration hotel room

Stay over at one of the collaboration rooms at the EJ Anime Hotel. Upon entering the room you will be greeted by Persona staff dressed in hotel attire. The room also features interactive “check-in missions” via the supplied smartphone. Clearing missions will trigger original voice dialogue over the speakers.

Venue: EJ Anime Hotel

Dates: May 28 (sat) – end date TBA

Max occupancy: Up to 5 people,
depending on room type.

Check-in: from 16:00 / Check-out: by

©ATLUS ©SEGA All rights reserved.


Opened in Nov. 2020, Tokorozawa Sakura Town is Japan’s new large-scale multi-purpose entertainment complex. The complex functions as a book manufacturing facility & logistics center, but also as KADOKAWA‘s office quarter. There are event spaces (Japan Pavilion, Sennin Terrace), the EJ Anime Hotel, the book store DA VINCI STORE, Canteen KADOKAWA cafe, and a host of other shops & restaurants. The giant Kadokawa Culture Museum is also here, operated by the Kadokawa Culture Promotion Foundation. It is also the homebase to the (a) COOL JAPAN FOREST Project initiative between KADOKAWA and Tokorozawa City, and (b) the Saitama Culture Commonwealth – a three-way partnership between KADOKAWA, Saitama Prefecture and Tokorozawa City to boost area recognition. Refer:


KADOKAWA CORPORATION develops a wide range of entertainment including publishing, videos, games, Web services, education, MD, actual events, and business for inbound customers. By advancing digital transformation with our new employee working style Activity Based Working (ABW), KADOKAWA CORPORATION implements a global media mix
strategy, focusing on stable Intellectual Property (IP) creation and delivering it to the world in a variety of forms.


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