Singapore, 14 July 2021 — Following the success of its first store launch early this year,
MUSE Communication SG is pleased to announce the launch of Hakken!’s second outlet in
VivoCity, which will officially open its doors to the public starting this weekend, 17 July 2021.
This new retail outlet is part of the group’s effort to increase accessibility to its products and also
to present a wider variety of anime merchandise and titles to the community of anime fans in
Singapore through exciting collaborations.
Since the launch of its first physical outlet in Plaza Singapura in January, Hakken! has observed
soaring demand for licensed anime merchandise and content, seen in numerous requests to
restock instant sellouts, and requests to bring in products that have just been freshly-launched
in Japan. By opening this new retail outlet, Hakken! hopes to fulfill this increasing demand and
to further achieve its goal to provide an exclusive retail experience for its loyal customers.
“While we did expect an encouraging market for the local anime retail scene, Hakken!’s success
over the past 6 months really took us by surprise, and this only proves that Singapore has a
vibrant and growing community of anime fans,” says Jeff Lee, General Manager of MUSE
A Shopping Haven for Fans From All Walks of Life
At the new Hakken! outlet, visitors will be welcomed by over 700 officially-sourced anime and
pop-culture goods, including accessories, collectibles, figurines, plush toys, and stationery from
more than 30 notable licensed titles in the anime industry. Selected best-selling items from the
first outlet will also be available at this new storefront, including Jujutsu Kaisen, Genshin
Impact, Tokyo Revengers and Attack on Titan — titles that have taken the anime world by
storm in 2021.
More than meeting the demands of its existing group of customers, Hakken! has observed and
garnered the interest of an unusual pool of clientele since the first store launch. This includes
family-oriented shoppers comprising parents who would shop for anime items along with their
children and deliberate on purchases together. Through this family activity, parents become
more curious about their children’s latest anime obsessions, which becomes a stepping stone
for their own interest.
“Besides the increase of parents who bring their children into the store, we have also observed
a demand from a more mature market, such as anime fans who have grown up into discerning
customers looking for top quality merchandises of their favourite characters, even from series
that may have ended decades ago such as One Piece, Evangelion, and Dragon Ball,” Jeff
Upcoming Shenanigans with the Premiere of Crayon Shin-chan‘s 29th Movie
In conjunction with its official retail launch, Hakken!’s is proud to announce its collaboration with
Golden Village Cinemas through its parent company, MUSE Communication SG, one of the
largest Japanese animation licensors and distributors of official anime and goods in Southeast
Coming this August 2021, fans in Singapore will be able to gain access to catch the Singapore
premiere of Crayon Shin-chan the Movie: School Mystery! The Splendid Tenkasu Academy. This
movie is the popular Japanese franchise‘s 29th installment since the title’s first movie in 1993.
Crayon Shin-chan the Movie: School Mystery! The Splendid Tenkasu Academy is coming real
soon to Singapore!
The fan screening for this mystery anime will take place on 21st August and tickets for this
screening will be on sale at Golden Village on 5th August. Regular screening will be available to
the public from 26th August onwards.
Hakken! will also be running an online giveaway campaign featuring exciting prizes to celebrate
its launch. To participate, store visitors must post an Instagram Story of their Hakken! @
Vivocity visit on the 17th and 18th July, tag @hakkenonline and include the hashtag
#grandopening. Participants can stand a chance to win exclusive official freebies such as
JoyPacks, plushies, and more!
Hakken! @ VivoCity will be opened to the public beginning 17 July 2021 (Saturday), and
is located at VivoCity, 1 Harbourfront Walk, #02-37. The opening hours are from 12pm to
9pm, every day of the week. (Opening hours may be extended in accordance to COVID-19
For more information on Hakken!, please visit https://www.hakkenonline.com/ .